Reported 11 months ago
Zara is taking its successful live shopping concept from China to the UK, Europe, and the United States, aiming to engage Western shoppers with a format already popular in China. The fast-fashion brand's live shopping shows in China has boosted sales, presenting a new way to interact with consumers through entertainment. Zara's Western expansion is expected to launch between August and October, using its app and website for shorter, interactive shows with a focus on friendly and casual engagement.
Source: YAHOO