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Salesforce reports a nearly 4% increase in U.S. online holiday sales for 2024, attributed to the rise of AI-driven chatbots that assisted consumers with purchases and returns. Overall online sales reached $282 billion, surpassing forecasts, while the use of AI chat services grew by 42%. Despite strong sales, a high return rate of 28% poses challenges for retailers aiming to boost profits in the upcoming year.
Source: YAHOO