Altria's Strategic Errors Leading to Underperformance

Reported about 21 hours ago

Altria, a significant player in the cigarette industry with its Marlboro brand dominating the North American market, faces declining sales and volumes driven by poor strategic decisions, including a spin-off of its international operations and unfruitful investments in vaping and marijuana. Despite price increases to maintain revenue and an emerging success with the NJOY brand, the long-term downward trend in cigarette sales raises concerns about the company's future viability and management's track record.

Source: YAHOO

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