Reported about 8 hours ago
Amazon (AMZN) has partnered with Roku (ROKU) to enhance connected TV advertising by creating the largest authenticated user footprint. This strategic alliance allows advertisers to access about 80 million US households via Amazon's platform, resulting in increased unique reach and improved campaign efficiency. The partnership aims to elevate ad performance and measurement across popular streaming services, marking a significant shift in the advertising landscape.
Source: YAHOO