Reported 8 months ago
Amazon entered the ad-supported streaming space by introducing an ad-supported tier to its Prime Video subscriptions, impacting the market only six months later. The move builds on existing offerings from Netflix and Disney, creating an excess of supply in the market and prompting competitors to adjust pricing. Amazon's aggressive pricing strategy and broad audience reach have raised the stakes in the industry, forcing companies to adapt to the changing dynamics of the streaming advertising market.
Source: YAHOO