Reported about 1 month ago
Amazon is launching a new low-cost storefront with stringent price limits for sellers, aiming to compete with discount rivals like Temu and Shein. The price caps reported include $8 for jewelry, $13 for guitars, and $20 for sofas, with lower fulfillment fees for merchants. This shift marks a significant strategy change for Amazon as it responds to declining retail sales growth.
Source: YAHOO