Reported about 14 hours ago
With President Trump's tariffs affecting many sellers, Amazon plans to leverage its growing Premium Beauty category to mitigate potential revenue losses during the upcoming Prime Day. Although some sellers are opting out to protect profits, the demand for high-margin cosmetics is rising as consumers view beauty products as essential even in tough economic times. Luxury brands have started embracing the platform, with Amazon Premium Beauty experiencing a nearly 20% sales increase, outpacing general beauty product growth.
Source: YAHOO