Reported about 8 hours ago
Ami Colé, a beauty startup founded by Diarrha N'Diaye-Mbaye that catered to individuals with darker skin tones, is set to close in September despite raising over $3 million in venture capital. Launched in 2021 and popular among celebrities, the brand struggled to meet investor expectations and grow sustainably in a competitive market. N'Diaye-Mbaye highlighted the challenges faced due to shifting investor attitudes towards equity and diversity after early support post-George Floyd's murder.
Source: YAHOO