Reported 5 months ago
Google's potential acquisition of HubSpot, a U.S. marketing software maker valued at $31 billion, could enhance its competition with Microsoft by expanding its cloud-based applications for businesses. This move would position Google to challenge Microsoft in the customer relationship management sector, currently dominated by Microsoft's Dynamics 365 products, and strengthen Google's offerings against Microsoft's Office platform. Despite potential antitrust challenges, analysts see the strategic benefits of this acquisition for Google in bolstering its position in the market.
Source: YAHOO