Reported 12 months ago
According to UBS Global Research analyst David Vogt, Apple's upcoming AI-centric iPhone may not drive a sales supercycle in 2025 due to market share losses in China to companies like Huawei. Apple heavily relies on Chinese iPhone sales, accounting for $72.56 billion of its $383.3 billion revenue in 2023, facing increased competition from Huawei and a challenging economic environment. Despite efforts to boost sales with discounts, Huawei's resurgence remains a threat. Meanwhile, Apple's new Apple Intelligence platform requires powerful processors only available in the iPhone 15 Pro line, potentially limiting adoption among users with older devices.
Source: YAHOO