Analyst Predicts ESPN's Direct-to-Consumer Launch Will Drive More Cord-Cutting

Reported 11 days ago

Analyst Tim Nollen discusses the potential impact of Disney's upcoming ESPN direct-to-consumer service set to launch in August 2025, predicting it could significantly accelerate cord-cutting trends in the pay TV market. With sports content being a primary reason many consumers remain subscribed to traditional cable, Nollen suggests that the transition to a direct streaming model may push current cord-cutting rates from 8.5% to potentially 15%. He maintains a neutral stance on Disney's stock until there's more clarity on the new service's success.

Source: YAHOO

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