Analyst Suggests Starbucks Should Halt Rapid Expansion

Reported 2 months ago

Starbucks shares saw a rise after activist investor Starboard Value acquired a stake in the company. Analyst Gregory Francfort highlighted the struggles Starbucks has faced due to structural issues and fierce competition in the industry. He argued that the company’s aggressive expansion strategy doesn’t align with market realities and suggested that it should consider slowing down growth. While acknowledging the potential of Starbucks's new energy products, he expressed doubts about their effectiveness in competing against established brands.

Source: YAHOO

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