Reported 1 day ago
Promise, a new studio supported by Andreessen Horowitz and Peter Chernin, announced its plans to produce films and series using generative AI tools. Founded by industry veterans including Fullscreen CEO George Strompolos, the startup aims to leverage AI to enhance content creation efficiency and reduce costs. It is developing a production software named Muse to integrate AI into the filmmaking process, signaling a shift in Hollywood's approach to content generation.
Source: YAHOO