Reported 11 months ago
Apple announced on June 21 that they will not introduce three new artificial intelligence (AI) features, including Apple Intelligence, in the EU this year due to uncertainties brought by the EU's Digital Markets Act(DMA) antitrust regulations. The DMA imposes broad restrictions on tech giants and digital competition, requiring interoperability that may compromise user privacy and data security. While Apple aims to make these technologies accessible to all users, they have decided not to launch the AI features in the EU for now. The European Commission welcomed regulated tech giants to offer services in Europe, emphasizing compliance with fair competition laws. This delay in launching AI features in Europe might impact Apple's business, with investors expecting acceleration in consumer upgrades to iPhone devices supporting the technology.
Source: YAHOO