Reported about 1 month ago
Apple's recent partnership with Indian telecom giant Bharti Airtel aims to strengthen its presence in India's competitive music and video streaming market. By providing free access to Apple Music and Apple TV+ for Airtel's 281 million customers, Apple seeks to expand its user base significantly, challenging established players like Spotify and Disney+. Despite its ongoing efforts to diversify its service revenue, Apple currently holds a limited share of the Indian smartphone market and faces tough competition in the streaming sector.
Source: YAHOO