Reported about 10 hours ago
According to IDC, while global smartphone sales rebounded in 2024 after two years of decline, Apple barely saw growth, with iPhone volumes up only 0.4%. The competitive advantage of Android manufacturers, particularly in China, has strengthened, as they offered more affordable devices that catered to emerging markets. Although Apple remains the profit leader with its average selling price surpassing $1,000, the overall smartphone market has not yet returned to pre-pandemic levels, indicating ongoing challenges in demand and market saturation.
Source: YAHOO