Reported 2 days ago
Apple has raised the monthly subscription price for its streaming service Apple TV+ from $9.99 to $12.99, aligning its costs with Paramount Plus and remaining lower than Disney Plus and Netflix. This price hike, which affects new subscribers immediately and will be implemented for current ones after their next billing cycle, comes amid challenges in subscriber retention, characterized by higher churn rates compared to the industry average. Despite the increase, Apple aims to highlight its growing roster of original content as a selling point.
Source: YAHOO