Reported about 1 year ago
A global rise in unhappiness levels is attributed to higher living costs, social media competition, and increased material wealth desires, leading to depression and loneliness among youths. To boost public happiness, some companies have introduced dopamine marketing, using uplifting slogans on products and stimulating consumers' senses with scents to encourage spending. This marketing strategy aims to enhance the overall retail experience by incorporating bright colors, playful decorations, and pleasant scents in stores, especially targeting the younger generation feeling anxious in today's society. The use of dopamine-triggering elements like colors and fragrances is gaining popularity worldwide as a means to uplift consumer mood and purchasing behavior in a challenging economic and social landscape.
Source: YAHOO