Reported about 21 hours ago
Athletic Brewing Company is preparing for 'Dry January,' a time when nearly 40% of Americans abstain from alcohol. Co-founder and CEO Bill Shufelt notes the company's consistent growth in the non-alcoholic category, seeing a 33% increase over the past three years, particularly during the holiday season. He emphasizes the year-round consumer demand for inclusive beverage options, as 30-40% of adults typically do not consume alcohol at gatherings, positioning Athletic Brewing to cater to a broader audience throughout the week.
Source: YAHOO