Avoiding Communication Backfires

Reported 6 months ago

The article discusses how messages aimed at promoting certain behaviors can backfire, citing examples like dental flossing and alcohol prevention campaigns. It emphasizes the importance of avoiding threats to individual autonomy and group affiliations in communication strategies. The piece also highlights the significance of understanding how identities and shared experiences can bridge divides, along with the impact of language choice and hidden messages on communication effectiveness.

Source: YAHOO

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