Bentley Embraces Hybrids to Attract Younger Luxury Consumers

Reported about 2 months ago

Bentley is shifting its focus towards hybrid vehicles and targeting a younger demographic as it seeks to recover from a downturn in sales. The new Continental GT plug-in hybrid, set to launch in late 2024, aims to appeal to a wider audience with its blend of luxury and performance. CEO Mike Rocco noted that while buyers are accepting of hybrids, concerns about fully electric vehicles remain. Bentley plans to continue producing hybrid models into the 2030s while also refreshing its offerings to engage a younger clientele who prefer customized options.

Source: YAHOO

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