Reported 7 months ago
The Big 12 conference is in talks to sell the naming rights of the conference for a deal potentially worth hundreds of millions of dollars, involving incorporating a sponsor's name into the title, such as 'Allstate 12.' This monumental move marks the first time a major college sports conference is selling exclusive naming rights, with league commissioner Brett Yormark spearheading the initiative to increase revenue along with exploring private equity agreements. The naming-rights deal is seen as a strategic way for colleges to generate additional income amidst rising expenses and the upcoming implementation of a new revenue-sharing model in college athletics.
Source: YAHOO