Reported about 1 year ago
Big Beer companies like Molson Coors, Constellation Brands, and Anheuser-Busch are diversifying their portfolios with flavorful concoctions to attract Gen Z, who are leaning towards flavor-forward categories for their alcohol choices. Smaller companies dominate the scene with brands like High Noon, White Claw, and Surfside gaining popularity. Inspiration from TikTok is evident in the creation of new beverages like Corona's Sunbrew Citrus Cerveza and Molson Coors' Happy Thursday, tailored to meet the evolving preferences and trends of younger drinkers.
Source: YAHOO