Reported about 18 hours ago
A group of high-profile billionaires, including Egon Durban and Marc Lasry, are transforming professional bull riding into a more commercialized and mainstream sport. They have introduced significant investments, advanced training techniques, and enhanced media presence, revitalizing the league and attracting new fans. However, this shift has raised concerns among traditionalists who fear that the sport's cowboy roots and values are being undermined by commercialization.
Source: YAHOO