Bimbo Commits to Eliminate Artificial Colorings by End of 2026

Reported 1 day ago

Grupo Bimbo, a leading global breadmaker, has pledged to remove artificial colorings from all its products by the end of 2026, responding to a growing trend among consumers for healthier food choices. This initiative aims to enhance the nutritional quality of their products, with all bread buns and breakfast items expected to achieve a health star rating of at least 3.5 by the end of this year. Bimbo's CEO, Rafael Pamias, emphasized that the move reflects a broader consumer shift towards natural ingredients as a lasting trend.

Source: YAHOO

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