Reported 12 months ago
PUMA has announced K-pop superstar and BLACKPINK member Rosé as their newest global brand ambassador. Rosé, with her unique personal charm and fashion taste, has secured a solid position in the global pop culture world. Through this collaboration, she will inject her fashion vision into PUMA, narrating the brand spirit and story to bring significant cultural influence to the sportswear industry. As part of PUMA's 'Rewrite the Classics' initiative, Rosé's aim is to revive the brand's iconic footwear for the next generation, starting with the Palermo sneaker. Rosé expressed excitement about joining the PUMA family and fans can anticipate more imagery featuring PUMA's classic sportswear curated by her in the future.
Source: YAHOO