Reported 2 days ago
BofA Securities analyst Chris Nardone has reduced the price target for Deckers Outdoor Corporation (DECK) from $154 to $128 while maintaining a Neutral rating, citing doubts about the HOKA brand's growth potential in the U.S. running market following a sales slowdown. Despite proposing a 13% growth for HOKA in Fiscal Year 2026 due to new color options, Nardone remains unconvinced that these changes will significantly enhance growth. Meanwhile, the UGG brand is expected to grow by 7% in the same fiscal year, aided by effective pricing strategies and successful holiday sales, although potential price hikes may impact demand.
Source: YAHOO