Bolivia's Efforts to Promote Coca-Infused Products on the Global Market

Reported 10 months ago

Bolivia's government is advocating for the decriminalization of the coca leaf to expand its export market for coca-related products, including a new coca-infused beer produced by El Viejo Roble distillery in La Paz. Despite challenges in persuading the world due to coca's association with cocaine, a recent decision by the World Health Organization to study coca's non-narcotic benefits has renewed hopes among Bolivian farmers. The WHO study will examine coca's medicinal properties and potential global market opportunities, aiming to destigmatize the plant and create a broader acceptance of coca products internationally.

Source: YAHOO

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