Reported 3 months ago
Marvel's 'Deadpool vs Wolverine' has achieved remarkable success, generating $438.3 million globally during its opening weekend, marking a significant turnaround for the box office. Comscore's senior media analyst highlights that the revival of audience interest in theaters is due to effective marketing and engaging films, with Ryan Reynolds' promotional efforts contributing to the film's widespread appeal across demographics. Following a series of animated hits and now this latest installment, the industry has truly shifted from a slump to significant growth in just two months.
Source: YAHOO