Reported 24 days ago
Under new CEO Brian Niccol, Starbucks plans to revive the tradition of baristas writing names on coffee cups by acquiring 200,000 Sharpies. Niccol's strategy includes streamlining services, reintroducing condiment bars for customer convenience, and simplifying the menu to reflect the company's coffee-centric identity. He aims to address issues with mobile orders and improve customer experiences, assuring that the essence of personalized service remains intact.
Source: YAHOO