Reported about 19 hours ago
Brooks Running CEO Dan Sheridan announced a 2% to 3% price increase in 2026 due to rising tariffs impacting production costs. While the increase aims to avoid punishing consumers, it reflects a shift for a brand traditionally seen as consumer-friendly. Despite concerns over potential demand declines, especially amid inflation, Brooks has experienced significant growth, maintaining strong sales momentum, particularly in Europe and Asia. The brand aims to leverage its strong market position and consumer interest in health and wellness to sustain demand.
Source: YAHOO