Reported about 5 hours ago
In a recent interview, Build-A-Bear Workshop CEO Sharon Price John highlighted the brand's impressive stock growth, which surged over 30% year-to-date in 2025. Key factors for this success include a diversified retail approach that extends beyond traditional mall locations to include hotels, cruise ships, and tourist attractions. The company has also expanded its target market to appeal to older consumers, while maintaining a clean balance sheet and investing in e-commerce. Additionally, a flagship store is set to open in Orlando next year.
Source: YAHOO