Reported 1 day ago
Business Insider is laying off approximately 21% of its workforce as revealed in an internal memo, attributed to declining search traffic and the rise of generative AI tools like ChatGPT. Despite improving revenue per website visit, CEO Barbara Peng highlighted that a significant portion of the business remains sensitive to traffic fluctuations. The company is pivoting to enhance AI adoption and is refocusing its content strategy, while also launching a new events initiative called BI Live.
Source: YAHOO