Reported 4 months ago
Caitlin Clark, the Indiana Fever rookie star, is part of Gatorade's largest branding campaign ever, which revives Michael Jordan's iconic 'Is It In You?' tagline from the 1990s. The campaign, launched during the NBA's Western Conference Finals Game 4, features Clark alongside other modern sports stars and aims to emphasize the inner drive that fuels greatness. Despite being born after the original campaign, Clark expressed her excitement in partnering with Gatorade and being part of the iconic slogan's return.
Source: YAHOO