Reported 19 days ago
As Campbell Soup Company seeks growth amidst increasing competition from private labels and major rivals like Walmart, it is focusing on innovation, marketing, and distribution strategies to revitalize its brand. The company aims for a long-term sales growth of 2% to 3% with snacks leading the charge, while also facing challenges from the growing popularity of private labels which have gained consumer trust and market share. With historical rivals like PepsiCo intensifying their efforts, the outcome of Campbell's strategies remains uncertain.
Source: YAHOO