Reported 19 days ago
As Campbell Soup Company seeks to rejuvenate sales amid fierce competition from private-label brands and major rivals like PepsiCo and Mondelez, it emphasizes product innovation and strategic marketing. The company anticipates a 3% annual sales boost through innovative offerings, even as private-label snacks gain popularity among consumers. While Campbell aims to leverage its historical brands in an evolving market, analysts express concerns about its performance compared to competitors who maintain strong product distribution and marketing strategies.
Source: YAHOO