Campbell Soup Seeks to Rebrand as 'The Campbell’s Company'

Reported 28 days ago

After 155 years, Campbell Soup Company plans to drop 'soup' from its name, pending shareholder approval, in order to showcase its broader offerings beyond just soup. Senior reporter Brooke DiPalma discusses the significance of this rebranding and a recent acquisition that's influencing the company's direction.

Source: YAHOO

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