Reported 6 months ago
Coca-Cola's iconic Coke Studio program aims to crack the music charts again by collaborating with global superstar artists to create original music promoted by Universal Music Group. With a focus on attracting younger audiences, the initiative includes live performances, music festivals, and global marketing efforts. Through this innovative music strategy, Coca-Cola seeks to expand its market share and engage with consumers in over 150 countries while standing out from competitors like PepsiCo. By integrating music, inclusivity, and authentic storytelling, Coca-Cola aims to strengthen its brand and resonate with fans worldwide.
Source: YAHOO