Reported 2 days ago
Canada Goose has transformed from a functional outerwear manufacturer to a luxury status symbol, gaining popularity among celebrities and fashion enthusiasts. However, it now faces challenges in maintaining this luxury image amidst a decline in the broader luxury sector and stock performance issues. The company is focusing on expanding direct-to-consumer sales, diversifying its product range, and targeting younger demographics to achieve its growth goals while dealing with overreliance on the Chinese market.
Source: YAHOO