Reported 7 months ago
Canadian media giants, facing challenges from cord-cutting and changing TV consumption habits, are making strategic moves in acquiring and transferring popular U.S. entertainment brands like HGTV and Food Network between companies like Rogers Media and Corus Entertainment. As streaming platforms dominate, Canadian broadcasters are adapting by securing online viewership with a mix of U.S. and Canadian content, while contending with the impact of global streamers on ad revenues and traditional TV markets in Canada.
Source: YAHOO