Challenges Facing Legacy TV in the Streaming Era: Ads and Distribution

Reported 10 days ago

Former CNN Worldwide Chairman and CEO Chris Licht highlighted during a recent Yahoo Finance event that traditional cable TV is facing a decline similar to that of radio. Analyst Robert Fishman emphasized that linear TV will face increasing advertising pressures as audiences migrate to streaming platforms. Additionally, concerns are growing over the stability of pay-TV distribution as sports rights increasingly move to streaming services. Fishman predicts that the future of the media industry will primarily center around streaming.

Source: YAHOO

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