Reported about 2 months ago
Mister Softee, once a dominant force with over 2,000 trucks nationwide, now grapples with competition and rising costs, operating only around 630 trucks. Factors contributing to this decline include increased competition from boutique ice cream shops, inflation in supply costs, and shifts in consumer behavior due to smaller family sizes and changing outdoor play habits among children. Franchise owners like Carlos Vazquez have seen significant price hikes and difficulties in maintaining business amidst these challenges, leading Mister Softee to adapt by extending its selling season and enhancing its service through technology.
Source: YAHOO