Reported 7 months ago
KMT legislator Chang Chia-chun expressed dissatisfaction with the proposed name 'Long-lasting Fresh Milk' for imported fresh milk with extended shelf life by the Taiwan Food and Drug Administration, sparking backlash from dairy farmers. Chang urged the FDA to avoid confusion and misguiding consumers, suggesting the name 'Long-lasting Milk' instead to support dairy farmers. The Minister of Agriculture, Chen Chun-chi, explained the importance of using 'Long-lasting Milk' for market segmentation and assured ongoing communication with the FDA on the matter. Chang emphasized the need to distinguish between 'Fresh Milk' and 'Long-lasting Milk' to prevent consumer misinterpretation.
Source: YAHOO