Reported about 8 hours ago
Young American adults are drinking less alcohol than previous generations, driven by a mix of economic pressures and evolving cultural attitudes towards health and moderation. While some beverage executives attribute the decline in consumption to consumer awareness of health risks, others suggest economic factors are more influential. Surveys indicate a significant portion of millennials and Gen Z are choosing to abstain or reduce their drinking due to financial constraints and a wider availability of nonalcoholic options.
Source: YAHOO