Reported 8 months ago
In an article from Business Weekly on June 21, 2024, it is discussed how Koo-Pang, dubbed the Korean Amazon, has quickly grown in Taiwan's e-commerce market, drawing attention as it utilizes a 'negative gross profit' strategy for market competition. PChome Chairman Chen Hung-chih acknowledges the challenges posed by companies like Koo-Pang and Shopee, emphasizing the commonality of using loss-leading tactics to gain market share. This approach poses challenges to all Taiwanese businesses, including Momo, with Chen suggesting that even the leading online retailer in Taiwan may struggle to counter such aggressive pricing strategies.
Source: YAHOO