Reported about 8 hours ago
Chili's and Applebee's are engaged in a playful rivalry over their value meal promotions, with Applebee's recently launching a $9.99 'Really Big Meal Deal' and Chili's promoting its $10.99 options. The competition intensified on social media, with both chains trading remarks about their offers, leading to Chili's gaining favorable consumer sentiment. While Chili's has seen significant growth, Applebee's struggles with declining sales, prompting the introduction of more appealing meal deals. Recent data indicates an uptick in foot traffic for both restaurants, but Chili's appears to be winning the popularity contest.
Source: YAHOO