Reported about 2 months ago
Chili's has gained a competitive edge over McDonald's by launching its Big Smasher burger, significantly increasing its sales and traffic as customers look for more affordable dining options amidst rising fast food prices. The promotion has resonated with consumers frustrated by high fast food costs, allowing Chili's to capitalize on market trends and outperform industry rivals like McDonald's, Burger King, and Wendy's. Despite strong performance, Brinker International, Chili's parent company, faced a drop in stock prices due to profit expectations not being met.
Source: YAHOO