Reported about 14 hours ago
Brinker International, the parent company of Chili's, has seen a surge in its stock value thanks to significant improvements in food quality and aggressive marketing strategies. CEO Kevin Hochman reveals the company's focus on enhancing menu offerings like ribs and fajitas while prioritizing value and speed in service. The turnaround has captivated a market that increasingly orders through mobile platforms, solidifying Chili's relevance in today's dining landscape.
Source: YAHOO