Reported 11 months ago
Premium sportswear brands like Lululemon are experiencing significant growth in China as health and wellness become priorities for aspirational middle-class consumers post-pandemic. While market leaders like Nike and Adidas are facing competition from local brands in the $55 billion sportswear market, higher-end brands are thriving due to targeted marketing efforts and the rising interest in activities like yoga and running among Chinese women. Niche brands such as On and Hoka are also gaining traction, indicating a shift towards favoring niche categories and brands in the maturing Chinese market.
Source: YAHOO