Reported 5 months ago
Xiaohongshu, a Chinese app, has become a lifestyle bible for high-income earners in China, particularly among young female professionals, with 300 million monthly active users. The app, founded in 2013 and valued at $20 billion, combines influencer content, artificial intelligence technology, and soft marketing tactics to attract users seeking beauty and lifestyle products. Xiaohongshu's success is attributed to its "content seeding" strategy by key opinion leaders, and it has garnered a $6 billion fortune for its co-founders.
Source: YAHOO